Magic Links

OVERVIEW

MagicLinks is a social commerce platform that connects video influencers with leading global brands through an exclusive marketplace. With over 230,000 videos launched, the platform enables creators to seamlessly share products they love with their audiences while providing brands with scalable, data-driven influencer campaign solutions. The platform stands out for delivering dependable ROI and 100% sales data reporting capabilities.

ROLE
 UX Researcher, UX Designer, Content Strategist
December 2019 - 2022

SCOPE
 End-to-end UX design across multiple platform touchpoints:

  • Brand website

  • SaaS Brand Data Portal

  • Mobile application

  • Brand collateral materials

KEY PROJECTS

  1. App Tutorial Experience

  2. Data Analytics Portal Enhancement

  3. Website Redesign

IMPACT

  • Improved creator onboarding completion rates through intuitive tutorial design

  • Enhanced user engagement with analytics platform through optimized UI/UX

  • Streamlined content creation workflow for video influencers

  • Increased platform adoption through improved user experience

Creator Onboarding App Tutorial

  • Developed comprehensive user flows for new creator onboarding

  • Designed step-by-step tutorials focusing on critical business actions:

    • Link creation process

    • Link sharing optimization

    • Platform best practices

  • Created interactive prototypes to validate tutorial effectiveness

  • Implemented clear progress indicators and success metrics

Data Analytics Portal

  • Designed creator-focused analytics dashboard

  • Conducted extensive A/B testing to optimize front page content

  • Streamlined data visualization for key marketing metrics

  • Created intuitive navigation for accessing performance insights

  • Implemented features to highlight creator value and impact